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[PatientInsights](https://knowledge.treeviewdesigns.co.uk/knowledge/patientinsights?hsLang=en) # Interpreting PatientInsights Data ## Understanding the information provided Our innovative module will provide you will some very specific and unique insights into how patients are interacting with your website in real-life. You may also wish to use some of this data as a benchmark for the success of the website or sections within the website. With any sort of website data analysis you need to appreciate any limitations, variations or complications with the nature of collection and at the same time how often external factors can have a huge impact of the value of the data. ### Considerations The data collect can be affected in the following ways: #### Cookies Patients need to agree that cookies can be used for their anonymous data to appear. A lot of patients will be cautious when visiting your website as the reason for visiting the site could be of a sensitive nature and they may see accepting the Cookies of the website as a risk. #### Intelligent Tracking Prevention (ITP) Apple's Intelligent Tracking Prevention (ITP) will limit portions of the data collected. As Apple holds a good majority share of devices used, this can have an impact of the accuracy of results. #### Online Privacy Tools Online Privacy is now big business, and many tools are available to help a patient manage and control who can and can't see their online footprint. 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