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[SEO](https://knowledge.treeviewdesigns.co.uk/knowledge/getting-started?hsLang=en#seo) # What is SEO? ## SEO stands for Search Engine Optimisation. It means the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines. The better visibility your pages have in search results, the more likely the patient can gain access to the information that they require. SEO involves a host of tactics, some of them complex, others more straightforward. 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