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      What is a Call to Action

      Not just a posh word for a link or button

      A call to action (CTA) is a term that refers to the next step you want a visitor to your website to take. The most common use of CTA's are buttons and links. The process makes it clear to the patient what you want them to do.

      They should be as short as possible but still provide enough clues to make it clear why a patient should use it.

      Good Examples of CTA's

      • BOOK YOUR VACCINATION ONLINE
      • MORE ABOUT DATA SECURITY AND PROTECTION
      • HAVE YOUR SAY

       

      Bad Examples of CTA's

      • CLICK HERE
      • FOLLOW THIS LINK TO FIND OUT MORE INFORMATION ABOUT DATA SECURITY AND PROTECTION 
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